Helping firms come up with a video to promote their business and draw in that all-important target audience is what we are all about – but it always gives us a buzz to achieve what the client wants.
We’ve been doing it for a long time now but never tire of knowing we have done a great job and hit the desired mark. Take our ongoing work with Network Telecom, for example. The video we produced for them helped triple interest in their social posts.
They came to us with a plan for the launch of their new “superphone” and wanted a video to accompany it. We were delighted to help!
We talked through exactly what Network Telecom wanted from the video and put forward our thoughts on how best to achieve it. They were pleased with the results and we were once again able to demonstrate the power of video in marketing a product.
The video was a huge success and resulted in:
- Three times more impressions
- Three times more comments
- Twice the number of likes, compared to other social media posts.
Amelia Ebdon, of Network Telecom, takes up the story: “The purpose of the video was to launch our new NT Multimedia advice, a desk phone that can do anything your smartphone or tablet can do and something we are extremely excited about.
“After starting work with 7video, the response to our content has been great. Social engagement has increased, our sales team are using it to explain the business benefits of our products and visitors are now able to watch our video in reception.
“The video resulted in social posts getting on average three times more impressions and three times the number of comments. It just goes to show the importance of video when it comes to promoting a product.
“As a technology company centred around innovation, we are excited to continue our work with the 7video team this year and to use the power of video to boost our brand.”
The new NT Multimedia device is a desk phone which will do anything a smartphone or tablet can do and comes with a 7-inch HD touch screen.
The new system is being seen as a major advancement in the telecoms industry, simplifying a range of services within one unit – video conferencing, apps access and keeping on top of social media requirements.
More businesses are discovering the benefits of video. Videos that are short and to the point while retaining the interest of the targeted viewer are essential aids to getting across the benefits of a product and why it should be chosen. The experience we have built up over 10 years means we know how to help businesses get their message over to the target audience.
Why not give us a call on 0844 576 3446 for a chat about how we can help with your business video.