Typing at a computer

Apprentice Adam finding new voice at 7video

Fresh from his experience on ITV’s The Voice, Adam Corbett joins our team as a digital marketing apprentice. Get to know him better by reading his blog below.

Allow me to introduce… myself.

I have always wanted to create content. From a young age, I dabbled with stop motion animation, creative writing and small video projects, and my passion for this creative process has only grown. 

I left school knowing that this was the career I wanted to be in. I attended Shrewsbury College, studying creative media production, where I helped organise a filming group to work on solo projects outside of the classroom.

Then I graduated from The University of Salford where, for 2 years, I presented and produced my own weekly radio show based around analysing songs.

Everything I have done so far has only increased my appetite for a career in content creation.

This goes beyond education too, as during  the last three years I’ve worked on ITV’s The Voice, supported The Royal Horticultural Society with a campaign for ‘Green Spaces in the City’ and worked to help restore a community centre in Salford by raising awareness on social media. 

All the skills I’ve learned so far have really set me up for working life, and I’m committed to keep moving forward by beginning my exciting journey with the team at 7video!

Question time

What do I do outside of work? 

I have a huge passion for running, I enjoy the freedom it allows and the ability to track my performance encourages me to keep improving. I enjoy the challenge. Alongside this, I’m always interested in listening to new music and I’m also a huge fan of movies, mostly comedy and could quote entire Simpsons episodes by heart. 

Which well-known person inspires me?

I have always admired Rowan Atkinson for his commitment to his role as a character actor and the parts he has played over the years, most notably Mr Bean. He has entertained me for as long as I can remember and his unique approach to portraying a comedy character inspires me to always try something new.

 What is my proudest achievement so far?

 It’s hard to pick anything specific, picking a goal and sticking to it keeps me motivated. I’m always looking to push myself to try new things and I always feel a sense of pride learning something new and keeping it up.

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Filming outside

How we're working during the pandemic

We just want to let you know that we may be working a little differently because of Covid but we’re still here to support you. 

Our services are open and our office hours of 9am to 5.30pm remain the same, so please contact us if you have a project you’d like to discuss.

It may take us a little longer than usual to respond as the team are all working remotely but we will get back to you as soon as we can.

This is a difficult time for all of us but we would just like to assure you that we will continue to deliver the highest quality services throughout.

If you have a project in mind for any of our other services – film, animation, drone or timelapse – please get in touch. You can also read about the measures we are taking to keep everyone safe here.

We look forward to working together soon.

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Four film trends for 2021 you shouldn't ignore

In 2020 63% of mobile traffic is video, and this is set to grow to 76% by 2025.

As we go through 2021, it’s no secret that video marketing is a standout way to reach your audience and should be at the forefront of your digital strategy. As the medium has developed over the years, one thing has become extremely apparent: the sky is your limit. As a business, you have the potential to explore a number of different creative avenues to test the waters of what works and what doesn’t for your target audience. For example in your film you could also include drone and timelapse footage – these are two other services we can provide.

It’s about engaging with your audience and entertaining them in a memorable way, to create a lasting impression of your business. You have the opportunity to combine storytelling with marketing, taking your viewers on a journey that both draws them in and entices them to stay.

There are a number of trends that have emerged showing the direction video marketing is taking, which as a business you can captialise on. If you are looking for a starting place for your video marketing, these key video trends will give you the motivation you need to get started on engaging video content for your business.

Trend #1:

Training/how to videos

Right now, the digital era has well and truly taken over and users are bombarded with advertisements on a daily basis. From TV, scrolling the internet and jumping onto social media, you will be met with ads each step of the way. So how do you help your business stand out? One of the latest emerging trends is that of educational videos. It’s about adding value to your viewers, encouraging them to stop scrolling and listen. Touching on both auditory and visual senses, videos are a fantastic medium to produce effective and compelling how-to tutorials and more. The key: don’t make it an advertisement. Instead, find a topic that resonates both with your audience and your product and/or service on offer, and add value. 

Did you know, 65% of people use YouTube to help them solve a problem. From renovating their bathroom to getting a splinter out of their hand, they are searching for video content to help. Sharing bits of knowledge or information goes a long way in building trust with your audience and engaging them in a memorable manner.

Trend #2:

Mobile video is growing stronger!

Mobile video consumption rises by 100% each year. In fact, people are 1.5 times more likely to watch a video on their mobile phone. This is a key trend that you need to factor into your video marketing strategy. From Facebook and Instagram stories, to Vimeo and YouTube, mobile videos can be displayed in a number of different forms to reach your target audience. From explainer videos that show how your product and/or service works to live videos where you host Q&As with your audience and engage them in real-time.

Studies have also shown that subtitles are essential when it comes to mobile videos, as 80% of them are consumed with the sound off.

Trend #3:

It’s getting personal

Customers no longer want to just see a brand, they want to go behind the brand and meet the people and processes that bring it all together. Vlogs are the third most-popular video form (coming in after how-to videos and educational videos) and are a popular way to connect a brand with its customers. The idea is to humanise your brand. Leave behind the filtered, professional, company videos and dig deeper into the raw, authentic approach to connect with viewers.

Think about your brand and what you offer and how you to can go behind the scenes to add value to your audience. This has the added benefit of making your brand more approachable and developing that key ingredient when it comes to marketing: trust.

Trend #4:

Covid has accelerated digital transformation

As far as engagement goes, ensuring you have quality content is essential and it’s never been so important. Coronavirus has forced even more people of all ages online and, even with a vaccine, this trend will continue. So, if you’ve already got plans to improve your digital offer now is the time to accelerate this and decide what content you need to get your messages across simply and powerfully. Film is such an essential part of this.

The future of video marketing

Video marketing will continue to skyrocket into 2021, making the need for an effective strategy a priority for each and every business. By utilising these trends we can already see emerging, you have the ability to put together an effective marketing strategy that has the potential to reach more customers than ever before.

We would love to support your ideas and help you fully embrace new or emerging trends. See more examples of our film work and contact us below to start a conversation.

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Close up of editing

7 steps to making a great video

Video production can completely transform the way you communicate with customers, if it’s planned properly.

At 7video, we’re advocates for following best practice in the planning and pre-production process for film and animation projects. Doing so saves our customers substantial money, time, and resources later on.

Hiring a skilled video agency is just one step towards ensuring a great video. It’s still crucial that you have clear objectives and a fantastic plan in place when you approach a company like ours. Consider these 7 tips for pre-production before you get started:

  1. Understand the timescales for your project
  2. Define your customer demographics
  3. Draft a clear message
  4. Plan your budget
  5. Write an interesting video script
  6. Get to the point within 8 seconds
  7. Plan the ideal video length

1. Understand the timescales for your project

It’s key that you understand this. When do you need it by? Have you considered how long it will take to plan and produce? Remember to discuss this with us at the earliest opportunity so we can agree a production schedule to ensure your targets are met. All projects are bespoke varying quite a bit in terms of the time needed, so it’s important that we have this conversation. 

2. Define your customer demographics

Researching your customer demographics will position you for success. In-house, create detailed profiles that represent your target viewers and unveil their interests and needs. Document these findings to carefully narrow down your audience.

It’s impossible for any film or animation campaign to cater to everyone, so focus your energy on attracting customers within a specific profile group. Having the average customer for your company in mind will empower us to create a video that looks and sounds authentic.

This is a great example of a video we made when the project really understood who there audience is:

3. Draft a clear message

After you define the people your video is addressing, the next step is to solidify the specific message you wish to convey. While it’s tempting to try to say everything at once in one video, this can dilute your key messages.

Pick specific objectives and draft clear messages. We can then support or help refine this, but it’s equally vital for you to know the message you wish to convey specifically with your video.

An explainer video describes features of your product, a message from the CEO spells out your values or a YouTube ad may be related to current trends.

An important tip is to refrain from explaining what you do. Instead, stick to what you are promoting or explaining. A video with a concise message will have a longer run time and provide a better return of investment.

Here’s a superb example of an animation we made with a really clearly defined message:

4. Plan your budget

A vital aspect of pre-production is to plan a budget in advance. Having a set budget will better equip you to maximize your deliverables.

Help both your team and our team get on the same page about financing to accelerate the production process. Consider factors such as the film or animation style you want, who is going to be interviewed, what is going to be featured, location details, voice-overs and props for conveying the message. 

Remember: a bad video is worse than no video at all. Try to be clear with us about your budget, as we can work with you to maximise what you have to produce a quality video that won’t harm your company’s image and will do a better job of accomplishing your goals.

5. Write an interesting video script

Making a video script engaging should be obvious, yet some companies get stuck focusing on formal language or protocols instead of engaging material.

You may not know how to write a good script but you should already have your key messages which can help inform it.  Once you’ve got something down, we can help support you to refine it. Then make sure you review and critique the script so that you know your message is spelled out clearly before finalising the video.

Modifying the script during the production stage can cost additional time and money because once the storyboard is created, you’ve already invested in the work that goes into production.

This powerful video we made was a huge success, thanks to its script and direct messaging:

6. Get to the point within 8 seconds

Eight seconds is the average attention span of an internet user. Your opening message should become clear in that time. With a clear script and close collaboration with our team, being succinct in the first few seconds will further the strengthen your message.

This is a great example of an animation we produced showing how to get to the point quickly:

7. Plan the ideal video length

It’s unwise to start the production phase without debating and finalising the ideal length of your video.

Keep in mind the ideal video lengths:

  • We recommend that the majority of videos are a maximum of 90 seconds.
  • For YouTube ads, the optimal length is 30 to 60 seconds.
  • YouTube videos are best kept between 8 and 10 minutes.
  • TV commercials should be between 60 and 90 seconds.

The stereotype that short videos are more watchable isn’t always true. In reality, it is most important to create a video that viewers want to keep watching or we can split your video into shorter versions for different channels like social media.

With an optimal video length, you will attract and retain viewers.

Ready to go!

Once you have finalised the above factors, you are ready to go into production. It requires planning, time, and focus, but you can do it.

Your team and ours have the ability to create compelling video content by keeping firmly in mind these important pre-production steps.

While you are here why not watch some videos on our website for some inspiration.

And remember to get in touch with the team if you need our support.

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Peter Sims

Big plans after winning best small business award

Winning a small business of the year award was a great ending to what has been a very difficult year for companies large and small.

Shropshire Chamber of Commerce crowned us during a virtual ceremony with judges citing our business plan, ability to adapt and flourish during Covid and the quality of our videos as being amongst the main reasons for winning.

Highlights over the last 12 months have included producing more high profile, TV-quality films than ever as well as widely-acclaimed animations.

Our animation services also grew to meet demand during the pandemic and further expansion plans have already been put in place for our other services – film, drone and timelapse.

We also have a strong focus on culture here at 7video, ensuring that the team is nurtured and everyone can be the best they can be.

On behalf of everyone, I want to say thank you for the award – what an achievement.

Thank you to the chamber, our clients, friends, family and everyone who has supported us this year.

It’s definitely been a challenging year but we’re really looking forward to what the next 12 months have to offer and where we’re going to go.

Richard Sheehan, Shropshire Chamber’s chief executive, said: “It has been an extraordinary 12 months. No-one could have foreseen the kind of changes we have all had to make to our lives.

“But in times of challenge, it is even more important to see the work of employees recognised, as well as the businesses themselves.

“This pandemic has proved that Shropshire businesses are resilient, creative and innovative – as the delivery of this event shows.”

You can watch more examples of our work this year here.

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Out filming with the crew

How we're making videos during Covid

Under new Covid-19 restrictions, we are continuing to work. We just wanted to explain the steps we’re taking to keep everyone safe.

This is what we’re doing to ensure a safe working environment during filming:

  • The latest government guidelines will be followed at all times.
  • If anyone from our team has symptoms of Covid-19 they will be told to self-isolate at home.
  • We will work with customers to implement any safety measures required during filming.
  • We will keep two metres away from everyone, where possible.
  • We will wear face masks and any other personal protection equipment (PPE).
  • We will carry and regularly use hand sanitiser.
  • We will frequently clean/sanitise our equipment.
  • We will remain alert on the day, so that we can easily and safely react to any unforeseen circumstances.
  • We are always happy to discuss any questions or concerns customers have before filming so they feel assured about the day.

We understand that plans can change as restrictions come into effect, so if you have any questions at all, please get in touch with the team and we’ll be happy to answer them for you.

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Pete being interviewed on radio

Hitting the headlines and airwaves!

We were delighted to hit the headlines with news of our comeback from Coronavirus. So much hard work has gone into making sure we are in the strongest position possible.

We wouldn’t be where we are without all our customers, who are like our friends, as well as the brilliant team I work with. It was great for all of this to be recognised by the media with a lovely piece on Shropshire Live and a slot on BBC Shropshire Radio at breakfast and teatime. If you missed the radio interview, we’ve used our expertise to animate the audio above. As you’ll hear, the team has recently expanded with Lewis, who created the interview masterpiece, joining us an illustrator and character animator. You can contact Lewis if you are interested in this style of work.

Please have a watch and for more information you can read our press release below. Stay safe everyone.

Press release

Award-winning video company expands in comeback from Coronavirus

A Shropshire-based video and animation production company, who spent time during the pandemic supporting other local businesses, has now marked its return by expanding the team, launching a brand new website and winning a national award.

Just before the pandemic, 7video on the Shrewsbury Business Park, reported its most successful year ever but, like many companies, the Coronavirus pandemic meant it had to temporarily reduce some of its services.

One shining light was the increase in demand for animation work from those wanting to get messages out in a quick and engaging way.

And the team also volunteered their skills, including making a film for the Shrewsbury and Telford Hospital NHS Trust to thank its staff during the crisis, and creating an animation to promote an ecommerce website www.supportshrewsbury.co.uk set up by Shrewsbury BID and MY Shrewsbury magazine to help local traders better cope with the pandemic.

7video has also spent time learning new skills and techniques as well as networking with local companies, including sharing knowledge with others in a webinar organised by Shropshire Chamber of Commerce.

The production company further ensured it would come back stronger by launching a brand new website www.7video.co.uk

In recent weeks, with an easing of lockdown, 7video has seen an increase in bookings for their film, animation, drone and timelapse services and they have even recruited a new illustrator and animator, Lewis Furber, to help cope with the demand. There was further good news when a film they made for housing association Aster Group won a national award.

7video director Pete Sims said: “ Like the vast majority of companies we were hit hard by Coronavirus. But thankfully, we started doing everything we could to keep occupied and help out where possible. 

“I’m delighted to say that we are open for business following appropriate safety advice. On top of this good news, it was great to welcome a fresh new face to the team, launch a website and win an award.”

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Crew out filming

World Record, Coronavirus and me

It’s been an unexpected first year for our business development manager Ben Payne. Find out why by reading his blog below.

I joined 7video at the dawn of 2020 filled with optimism and excited about the strong direction it was heading. Little did I know that Coronavirus was going to sweep through the world, causing a great deal of anxiety for us all. We are living in uncertain times, confined to our homes not knowing how long any of this will last.

Of course, as with any company, we don’t know what the future will bring but over the last 13 years we have been lucky to work with so many amazing, loyal customers right across the UK and we are confident that we can do much more of the same after this is all over.

I was brought in to help develop 7video and, despite everything, we have achieved record results over the last 12 months and won a Best Small Business award too. Our four main services, film, animation, drone and timelapse have never been so important in the way people communicate. You only have to go onto social media to see what impact they all have and did you know over 80 per cent of all online traffic is expected to be video-related in the not too distant future? And during and after Coronavirus, it is going to be crucially important to get clear, concise messages out at the right time – and we can really help with this. So I will continue to support a hugely talented team in letting as many people know as possible about what benefits our work brings.


On top of this, I have a few additional skills that can help. In the year 2000, I began the first of my seven years in journalism. As well as becoming a fully qualified award-winning hack, I covered such a wide range of stories and learnt more about people in happy, bad and sad times than any other time in my life. It really helped equip me with the skills I have today.

Following this, I spent time promoting all the frontline services for a local authority where amongst many highlights I was lucky enough to meet Tubby the recycling Labrador, helping to secure his appearance on the national news, The One Show and even feature in the Guinness Book of Records.

Following this, I spent seven incredible years leading comms in Wales for the Big Lottery Fund (now the National Lottery Community Fund) where I had the absolute privilege of showcasing the difference this funding made to countless lives in communities across the country. I led an amazing team who produced campaigns which reached hundreds of thousands of people and were replicated by the rest of the UK as well as leading projects working with the BBC, ITV and Channel 4.


Until the end of 2019, I spent three years heading up communications for Housing Plus Group in Shropshire and Staffordshire. Again, managing a hugely talented team who transformed internal and external communications, culminating in being a runner up for communications team of the year in the 24 Housing Awards.

Over the years, I cannot think of many things I haven’t written about, communicated or, when needed, defended, including during a crisis. Having said this, Coronavirus is definitely a new experience, but I’m always an optimist believing no matter how bad things get there has to be something good just around the corner. I will help ensure 7video gets around this corner and I know we can continue to go from strength to strength!

If you would like to speak to me about any of our services please email me or call me on 01743 357 111 or 07568 061201.

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Construction site

How can timelapse help tell the story of your project?

There are several ways that video can help sell your product, promote your business, raise your profile or simply tell your story to a wider audience.

One of the most effective methods – and one which is becoming increasingly popular – is to condense weeks or months of footage into a few seconds or minutes of film. Welcome to the world of timelapse!

Why should I use timelpase?

Imagine you are working on a massive building project and want to show all aspects of the work from beginning to end, in more or less instant short story form. This may be to show investors, clients or your senior management team how things are moving along, or it could be you want to showcase what your company is capable of to potential new clients.

  • Will promote your project in a simple but extremely effective way
  • Analyses progress through a shortened time frame

  • Can be carried out with minimum manpower
  • Is an inexpensive way of achieving the results you want

Timelapse is a great way of capturing information – especially over long periods of time. It can be set up with only one camera to capture the action, which drastically reduces costs and the number of people to operate it.

How can you use timelapse to tell the story of your project?

It will then track the progress of your project, a brilliant way to tell your story. Its benefits are huge, a great aid to marketing by providing valuable insight into what you are doing and how.

If you’re thinking about timelapse to aid your project, remember that it needs to be set up correctly in the first place. The last thing you want is to find you are 12 months down the road and the film hasn’t captured the results you wanted.

Our team has a great deal of experience in timelapse filming techniques, so to find out more about how 7video can help you, call us on 01743 357 111.

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Team picture

Return of the team!

In a town not so far, far away there was a team, like many others, affected by Coronavirus! But we’re back, stronger than ever – and we’ve even had a galactic makeover too!

Before our return we’ve been busy adapting, changing and learning to equip ourselves with all the latest techniques so we can make even more blockbusters. And we’ve had some fun too, including giving ourselves a makeover in the Star Wars montage.

Here are just some of the things we’ve been up to:

As you hopefully know we make incredible films and we are also expert animators with a dedicated team producing amazingly-engaging and vibrant work for customers across the UK. To bolster this, members of the team, who would have usually been out filming, have been learning new animation skills. And this will be much needed as we’ve seen an increase in demand for this work over the last few months.

Other new skills we’ve gained have included continuously improving our own techniques across all services by listening to industry-renowned experts, and investing in the latest equipment so that we always offer the best possible service to our clients.

We have also been improving our digital offer by focusing more time on building relationships on social media.

New faces

Although we have been physically meeting less people, this hasn’t stopped us seeing new faces and sharing our own skills. Earlier this month, Shropshire Chamber of Commerce invited our director Pete Sims to host a webinar for local business about ‘Creating Video Content’. So many top tips were shared to the group showcasing the best ways of achieving semi-professional video content with the technology in your hand.

Pete was also on hand for a #bizbreakfast webinar discussing how creating content has changed over recent times.

So as you can tell, even though some parts of our business have been quieter during these times, we’ve been keeping ourselves busy so we come out of this in the best possible shape.

And now we are starting to see the green shoots that will enable the continuation of all our services. Following the latest Government guidelines and safety advice, we have been out filming, installing timelapse cameras and capturing drone footage.

We are now fully open for business so get in touch with all your film, animation, drone and timelapse needs.

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