The Objective

To produce a video for the Little Rascals Foundation to show their guests at an exclusive launch event.

What we did

The video needed to be passionate, emotive and most of all, sincere. We captured interviews with the directors, staff and families who had been supported by the foundation. Capturing the interviews in the middle of a busy session helped give us that natural feel to interview and helped give the viewer a true reflection of the foundation. Filming with children can provide complications, but we were fortunate that we had some very willing participants.

The Results

The video was launched in front of 250 guests at the official launch as well as going across all platforms of Social Media. The video was then adapted to support a fundraising campaign. Ben Wootton, director at the Little Rascals Foundation said: “The final video turned out great and was even better than we could have imagined. We’ve had lots of positive feedback on how good the video was and I think it helped capture everything our charity is about. I really felt that you could see from the video the passion and enthusiasm all our staff have for what we’re trying to achieve as well as meeting the families who we’re supporting.”

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