Just imagine having a beautiful branded clip on your site, sharing it via social media channels and having the content going viral. Does it seem like a far-fetched fantasy? Not really! Video content isn’t expensive to produce, if you have the right idea and an experienced team standing behind you.
Investing in professional video marketing makes a lot of sense in the long run. It brings a great return on investment and the technique can be used to accomplish nearly every marketing goal under the sun. Still not certain? Here are some of the most important reasons why you should hire a professional to do video marketing for you.
The Truth about Video Marketing
Video marketing is one of the techniques gaining more and more popularity every single day. When it comes to digital promotion, text is losing its power. People want immediacy, simplicity and entertainment. All of those can be accomplished much better in a video format.
According to the Online Publishers Association, 46 per cent of users undertake some action after watching a video. When video ads are found enjoyable by the audience, purchase intent grows by 97 per cent and brand recognition increases by 139 per cent.
Such numbers will be incredibly difficult to get through another inbound technique.
Experts predict that things will continue evolving. Nearly 74 per cent of online traffic will be on video in 2017. Right now, 52 per cent of marketers believe that video is the advertising option that has the best ROI. With more people viewing clips, including on mobile devices, companies will need to jump on the bandwagon as soon as possible. With time, the competition will increase. This is why the current moment happens to be the perfect one in terms of building online reputation and conquering a market.
The Quality of Video Matters
We’ve already established that video marketing is too important and the execution of a campaign can’t simply be left to chance.
An interesting study has established a very important link between video quality and customer retention. According to the researchers, 60 per cent of viewers will not return to a website if it features low quality video.
Approximately 50 per cent of the people questions said that if they weren’t happy with the quality of video on a certain website, they would look for something better elsewhere. Today’s consumer is educated and highly intuitive. You can’t build a stable relationship with that person without investing in professional video production.
Hiring an experienced team to do video marketing for you is the best way to avoid the mistake and minimise the risk of driving your target audience away. This is equally important for companies working in highly competitive markets, for start-ups and large corporations. The potential of video marketing is huge, especially when the campaign is carried out professionally.
Better Use of the Available Budget
As already mentioned, video production doesn’t have to be expensive. In fact, it’s one of the most cost-efficient inbound marketing techniques. A nice clip can be produced for nearly every budget, as long as the money is used in the best way possible.
An experienced video production expert will make suggestions on the basis of available budget. This professional will understand your goal and suggest how it can be accomplished without going overboard with spending.
If you don’t have that experience, it’s possible to spend too much on aspects of the marketing campaign that aren’t going to deliver the message across in the best possible way. An expert may suggest creative techniques and approaches that you’ve never heard of. This know-how gives you the best possible quality for the amount of money you have to spend on the clip. As a result, your video will look creative and polished (even if your budget was negligible).
Original and Capable of Standing Out
Just do a little bit of online research to understand why this characteristic is so important.
Statistics for 2015 suggest that YouTube users upload 400 hours of new video every single minute. That’s a humongous amount of new content. It becomes almost impossible to stand out in this sea of video clips, especially if you’re shooting video for promotional purposes.
What does it take to impress viewers and enjoy a fair number of views? Originality. Video production specialists know what people are looking for and which types of content appeal to specific audiences the most. They know how to utilise the right creative techniques and what it would take to make the specific group of people respond in a positive, emotional way.
Sometimes, it’s a good idea to spend a bit more on a professional video than to waste both time and money on amateurish attempts. These will fail deliver the desired results, plus they’ll prevent you from dedicating your time on something much more productive. By letting a professional in the field handle this challenging task, you’re getting a quality outcome and you’re free to focus all of your effort on the most important aspects of business development.
When getting started with video production, many people don’t realise just how many processes have to be completed. Professional video clips have a number of crucial components. Experts in the field are the ones that will keep all of the specifics in mind and deliver a product based on industry standards.
Some of the biggest essentials that so many amateurs forget to focus on include:
- Professional scripting
- Lighting and set up
- Graphics, images and illustations
- Audio quality
When it comes to quality video, none of these are considered extras. The viewers of today are used to getting complete products. If you can’t meet these expectations, it’s best to share your idea with a professional and let them do the work.
So, what are you waiting for? The benefits of hiring a professional to do video marketing for you will far outweigh the investment. Even if you have a small budget to dedicate to promotion.
Talk to us today and we will take the project on and deliver far beyond your expectations.
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