1. Upload Your Video Online
It’s important that you don’t just think of video as a way of making your website or online shop more ‘sticky’. It needs to be in a place where people are likely to see it, which isn’t necessarily going to be on your site. The most obvious platform to think about is YouTube. As the second largest social site in the world (the first being Facebook), your video really needs to be on there – so create yourself a business account if you don’t already have one, and upload it!
It’s also owned by Google, so it’s no surprise to hear that most videos that rank well on the popular search engine are hosted on YouTube. Other platforms which may be useful to upload your video onto are Vimeo and Daily Motion – both of which are dedicated video sharing websites.
2. Caption Your Video Files Appropriately
There’s one thing that’s worse than not having a video on various platforms, and that’s having inappropriate or irrelevant file names.
If you’re attempting to increase your ranking and make your videos as visible as humanely possible, make sure that you research your niche keywords (these appear on the first page of Google), and use them in file names, titles, tags, URLs and link texts. And, always include a short paragraph of optimised text which provides a description of your video.
3. Encourage People to Share!
Video plays a major part in today’s online communications. Mobiles and social media sites such as Facebook and Twitter have made it ultra easy for people to share videos with their audience.
But remember that your video isn’t going to be relevant to everyone. Enable people to comment on the video, and share it through social media sites – which means making your video shareable in terms of file size and length.