Our director Pete Sims takes some time out to give a few insights into his life as well as running the business: 

1. Who is someone you admire, and why?

I have always looked up to my father. He started his own business as a civil engineer and with hard work was successful. This knowledge has added to the ongoing support I’ve had from my family while building 7video to where we are today.

2. Tell me three pet hates?


Bad manners

Bad customer service

3. What’s a typical day like for you?

With a young family it is usually an early start which helps get me focused for the day ahead. At 7video no day is the same. Either with client meetings, film shoots, editing, supporting the team or general admin tasks. But this is what I love about running a business.

4. Do you have any skills or talents that most people don’t know about?

I am a big shark enthusiast and have been lucky to dive with many different species including the Great White.

5. If you could be anywhere, where would you be?

Bora Bora.

6. Flashback to when you were 10 years old. What did you want to be when you grew up?

A pilot flying jumbo jets.

7.  If we went to ‘happy hour’, what would you order?

Long Island Ice Tea.

8. Finish this sentence. On Sunday mornings, you can usually find me…

Making pancakes with my children.

9. How do you want people to remember you?

A creative who loved to laugh and make others smile.

10. What do you think are the best skills that you bring to your job?

I am personable and understanding. I’ll always look for a solution to a problem and never give up.

11. Name three words that best describe you.




12. How do you think your colleagues would describe you?

As someone who is easy to talk to, supportive but does love a good moan.

13. What do you want to make sure you do before you die?

Visit Bora Bora and see that my children are happy.

14. What are your highlights or lowlights of your career so far?

Highlight is winning the Small Business of the Year award. Lowlight would be Covid.

15. What publications do you regularly read?

Local press, inside housing, The E Myth.

16. What are you happiest doing, when you’re not working?

Gardening and spending time with the family.

17. What are some causes you care about?

Charities – Parkinson’s UK.

18. What do you do with friends and family in your spare time?

Walking, bbqs, going out for meals and drinks.

19. What would be your personal motto?

Don’t take yourself too seriously and there’s always a solution to a problem.

You can find out more about the team and our work here.

Contact us