If you’re thinking of making a video in 2022, you’re going to want to stay ahead of the curve and follow the latest trends to make your message engaging and relevant. 

Video content is only getting bigger and every year more people are looking to it to grow. In fact, 93% of businesses landed a new customer after sharing a video on social media – staggering stuff. 

Plus, you can include drone and timelapse footage to really take your video to the next level. 

With that in mind, here’s the top trends to consider in 2022. 

Do I need subtitles on my video?

The short answer – YES! (Or at least, a subtitled version).

A significant amount of people watch videos with the sound off. 

Let’s say you’re travelling around without headphones, you’re probably not going to be blasting it out loud in public. It’s essential that you have a subtitled version for them.

Not only does it allow someone to engage with the video by reading the subtitles, it also makes it much more accessible to other members of your audience. 

Sure, there may be automatic caption options on some sites, though imagine if the captions were inaccurate or mis-translated to what is happening on the screen – nightmare! It’s much more unique to have your own personal captions, potentially even in your brand colours, to ensure it’s accurate, accessible and consistent all at once.

Plus, you don’t have to stop at those traditional white text in a black box, you have text appear anywhere over your video or even animate it! 

We’ve love adding those accessibility options to our video and if you need assistance with your video, new or existing, get in touch.

g

How effective are tutorial videos?

How many times have you typed into your search engine: “How do I..”? – It’s probably more often than you’d want to admit to someone, right?

But don’t worry, videos act as a fantastic learning tool. You can watch and pause it as much as you need without fear of scrolling through endless search results trying to find the right answer.

Some examples of these videos can be:

  • Help a customer understand your product or service 
  • A training video 
  • Explaining workplace procedures to ensure health and safety 

Around 70% of consumers prefer watching videos to learn about something new, that’s more than reading articles, infographics, eBooks, and manuals combined – yes, combined! 

A lot of these things can be hard to explain through words and video should be your go-to for educational videos.

g

How important is it to have a presenter in my video?

With a presenter, combined with music and graphics, your training video; corporate video or advertising campaign can bloom.

Make it clear, concise and professional.

We’ll let this example do all the talking here:

g

What is a narrative based video?

In short, it’s telling your story from beginning, middle and end.

Having a sequence of events that builds to the end result can keep your audience engaged as they want to find out what’s happening and how it will be resolved.

This could be a funny list of situations someone is in, or maybe an emotional rollercoaster – videos like these are even possible in under 60 seconds.

Is it a process to show how a product is manufactured and delivered? 

Is it someone on their way to work, showcasing transport links?

Is it a customer struggling with a question and uses your service to resolve it?

That’s for you to decide…

Following these video making trends will ensure that you stay ahead of the curve in 2022.

Click to find out more of our work, and if you have an idea you can’t wait to bring to life, contact us.

Contact us