With such a large number of videos all trying to get viewers’ attention, it’s getting hard for companies to cut through the noise. You need engagement, and animated video will help you get this during 2021.

Here are some interesting stats:

  • Animated videos on landing pages increase conversions by over 80%.
  • 65% of people are visual learners and 90% of information transmitted to the brain is visual.
  • Visual information is processed a massive 60,000 times faster than text.
  • Video content is 50 times more likely to drive organic search results than plain text
  • About 5 billion YouTube videos are viewed on average every day and animations are amongst the most engaging.

There are many reasons why animation can work for you over the next 12 months. Here are just a few:

How does animation keep the viewer’s attention?

Internet users have short attention spans and will only spend a small amount time on a video or an article. Animation evokes emotions that resonate with the viewers. It sparks conversations and makes your audience want to follow the story.

How does animation simplify complex topics?

Animated video brings concepts to life that text or films can’t. Think about it: you can make your characters fly or travel in time. With the help of animation, you can show how mechanisms and processes work.

Animation brings back memories

Most of us associate cartoons with good times of our childhood. Animation can make us nostalgic which is one of the most powerful emotions, making it highly engaging.

Is animation fun?

People love being entertained, even if they talk business or get educated. The more entertaining your video on YouTube, Facebook, and other social media channels, the more people will share it. 

Animation fits for just about anything

Animation works fine for any marketing need: product explainer videos, infographics and announcements. 

Is animation cost effective?

One of the major advantages of using animation is that it is less expensive than many other videos. Film production can involve spending thousands of pounds. Instead, you can just spend hundreds to create a perfect animated explainer video.

You can find more examples of our animation work here and contact us below so we bring your ideas for 2021 to life.

Contact us