In 2020 63% of mobile traffic is video, and this is set to grow to 76% by 2025.

As we go through 2021, it’s no secret that video marketing is a standout way to reach your audience and should be at the forefront of your digital strategy. As the medium has developed over the years, one thing has become extremely apparent: the sky is your limit. As a business, you have the potential to explore a number of different creative avenues to test the waters of what works and what doesn’t for your target audience. For example in your film you could also include drone and timelapse footage – these are two other services we can provide.

It’s about engaging with your audience and entertaining them in a memorable way, to create a lasting impression of your business. You have the opportunity to combine storytelling with marketing, taking your viewers on a journey that both draws them in and entices them to stay.

There are a number of trends that have emerged showing the direction video marketing is taking, which as a business you can captialise on. If you are looking for a starting place for your video marketing, these key video trends will give you the motivation you need to get started on engaging video content for your business.

Trend #1:

Training/how to videos

Right now, the digital era has well and truly taken over and users are bombarded with advertisements on a daily basis. From TV, scrolling the internet and jumping onto social media, you will be met with ads each step of the way. So how do you help your business stand out? One of the latest emerging trends is that of educational videos. It’s about adding value to your viewers, encouraging them to stop scrolling and listen. Touching on both auditory and visual senses, videos are a fantastic medium to produce effective and compelling how-to tutorials and more. The key: don’t make it an advertisement. Instead, find a topic that resonates both with your audience and your product and/or service on offer, and add value. 

Did you know, 65% of people use YouTube to help them solve a problem. From renovating their bathroom to getting a splinter out of their hand, they are searching for video content to help. Sharing bits of knowledge or information goes a long way in building trust with your audience and engaging them in a memorable manner.

Trend #2:

Mobile video is growing stronger!

Mobile video consumption rises by 100% each year. In fact, people are 1.5 times more likely to watch a video on their mobile phone. This is a key trend that you need to factor into your video marketing strategy. From Facebook and Instagram stories, to Vimeo and YouTube, mobile videos can be displayed in a number of different forms to reach your target audience. From explainer videos that show how your product and/or service works to live videos where you host Q&As with your audience and engage them in real-time.

Studies have also shown that subtitles are essential when it comes to mobile videos, as 80% of them are consumed with the sound off.

Trend #3:

It’s getting personal

Customers no longer want to just see a brand, they want to go behind the brand and meet the people and processes that bring it all together. Vlogs are the third most-popular video form (coming in after how-to videos and educational videos) and are a popular way to connect a brand with its customers. The idea is to humanise your brand. Leave behind the filtered, professional, company videos and dig deeper into the raw, authentic approach to connect with viewers.

Think about your brand and what you offer and how you to can go behind the scenes to add value to your audience. This has the added benefit of making your brand more approachable and developing that key ingredient when it comes to marketing: trust.

Trend #4:

Covid has accelerated digital transformation

As far as engagement goes, ensuring you have quality content is essential and it’s never been so important. Coronavirus has forced even more people of all ages online and, even with a vaccine, this trend will continue. So, if you’ve already got plans to improve your digital offer now is the time to accelerate this and decide what content you need to get your messages across simply and powerfully. Film is such an essential part of this.

The future of video marketing

Video marketing will continue to skyrocket into 2021, making the need for an effective strategy a priority for each and every business. By utilising these trends we can already see emerging, you have the ability to put together an effective marketing strategy that has the potential to reach more customers than ever before.

We would love to support your ideas and help you fully embrace new or emerging trends. See more examples of our film work and contact us below to start a conversation.

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