An animation we produced to help a housing association recruit residents to its scrutiny panel led to unprecedented interest and saw the appointment of high quality candidates.

Selwood Housing’s Scrutiny Team ensures its services are effective and that its ways of working take into account their customers’ perspective.

It means tenants, rather than just the government, make sure that the Wiltshire-based housing association is doing what it should be doing, producing reports and recommendations for service improvements, for the leadership team and board.

Selwood’s marketing and communications executive Amy Roberts approached 7video to make an engaging recruitment animation for a campaign to attract new members.

Here it is:

And the results speak for themselves:

“We showcased the animation on our homepage, used it in a social media campaign over five weeks and included it in several customer emails,” explains Amy.

 “It helped to drive an average increase in views of the scrutiny pages of our website of over 1000%.

 “Altogether we had 26 customers express an interest in attending a taster session, 10 of them did so, and nine applied of such good quality that we invited five people to join instead of three.”

The team at 7video is super proud of this success, which proves the effectiveness of animation to effectively promote your business and engage with your audiences.

There is no question that animation and film should be part of your marketing plan. Research shows that they not only help with recruitment but drive sales and build brand awareness too. With billions of views of videos on social media every day, what are you waiting for?

Contact us today to see how we can help and visit our animation page to see more examples.

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