Before creating your video you will need to think about the audience being targeted.
It’s always important when considering your target audience to concentrate on the main objective – the viewer will only remain interested for as long as the video is applicable to them. That’s why it’s so important to know who you are aiming at.

Here are some things to consider:

  • Who is your target audience?
  • What issues are they attempting to answer?
  • What are their targets?
  • What do they need in order to meet their goals?
  • Are they likely to be new to the subject of your video or are they coming to it with some experience?
  • What is the viewer’s skill level?
  • Are there any related subjects they should be learning about that you need to provide?
  • How and where are they likely to access your video?

Always remember that words, actions and humour can vary from nation to nation and culture to culture so it’s also important to adopt a sensitive approach when it comes to seeking out the audience you are looking for.

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