So you’ve decided you need a video, but how do you make sure the viewer doesn’t switch off before you get your message across? Here are some ideas about how to go about it from the team here at 7video…

Keep it clear

The title will draw the viewer in so it’s important to explain what the video is about in a concise yet informative title.

Meeting the need

Having attracted an audience, you need to keep them, so the video must reflect the expectations and needs of the viewer.

Keep it short

There’s no definitive length for a video, it needs to be as long as it needs to be to get your message across in the shortest space of time! Shorter videos are generally best, somewhere between three and six minutes are widely recognised as the right sort of length.

It’s all in the story

Script what you want to say. Relating your message in story form is interesting, easy to follow and likely to live longer in the memory.

Animation or audio?

Animation is an excellent visual way of getting your message over but if you are using an audio commentary always ensure you use the right speaker. The ‘wrong’ voice can kill your video before it starts but someone injecting passion and excitement will hold the attention longer.

Expert view

It can add a layer of authenticity to your video if you have an expert doing the narration. Someone to provide accurate information which can be trusted.

Keep it simple

The content needs to be something the viewer can relate to, easy to understand in non-technical language and not overly complicated.

Adopt the right tone

Think about what you are going to say and how you want to say it. Humour can be an excellent aid to a good video but if it’s not appropriate it may just kill it stone dead! Being too serious may also prove to be a turn-off for viewers.

Avoid repetition

You want to keep your video short so you really don’t want to be repeating yourself. It’s unnecessary and can easily lead to boredom – unless you are using it for emphasis! As with everything else, it’s a case of adopting the right approach at the right moment.

Viewer engagement

Get your audience involved in what you are doing by asking for comments, questions or posts on your video. It gets the viewer involved in the process and also provides valuable feedback.

For more advice on creating the video you want, why not consider one of our bespoke training sessions. Give us a call on 01743 357 111 to find out more.

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