Whatever you are trying to sell or promote, you need to first attract interest and then maintain it for long enough to get your message across.

Video is a far more successful way of gaining attention than the written word – a better option to tell your story in a shorter space of time and relaying the key messages you are trying to get across to your audience.

Animation is a particularly effective way of achieving these goals and is a wonderful attention-grabber. Think of the effects animation has on children – complete focus. If it provokes this reaction from young minds who get distracted so easily, it surely follows that it must be a valuable aid when targeting an older audience.

Bringing ideas to life

Animation is an amazing way to captivate your audience, it stimulates the imagination and you can do things with animation that you simply can’t do through any other medium. So how can it help get your message across?

  • Research shows that a potential customer is more likely to watch an animation than read about a product
  • It creates an impression which will live longer in the memory
  • An animation is easier to understand
  • It’s a more engaging way of promoting your product or ideas
  • Those viewing an animation are more likely to act upon what they have seen, either by completing a contact form or making a purchase

Animation is ideal for demonstrating a product, as an instructional or explainer guide, advertising and showcasing a business. To find out more about how 7video can help you, call us on 01743 357 111.

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