Record-breaking project for Shropshire video company

A Shropshire multi-media business is celebrating after completing a record-breaking project which resulted in a hike in sales for a county company.

The team at Shrewsbury-based 7video are already known for their rapid turnaround times, but a contract with Salop Leisure really pushed them to the limit.

The project, to make a video for each of the mobile home specialist's on-site stock, saw 7video produce and edit 158 different films in just two weeks.

Director Peter Sims said 7video had worked with Salop Leisure previously to create corporate films for the Emstrey-based firm, but never on such a huge project.

He said: “The venture was brilliantly successful for both of us. We have never been called upon to create this many films within such a short time period before – so we broke our own record and helped boost sales for Salop Leisure at the same time.”

Cameraman and 7video director Martyn Harris, who previously worked with Reuters and ITN, took on the task of filming each mobile home and caravan at Salop Leisure, following a brief of creating videos which showed the particulars of each model on sale.

Martyn said: “We do a lot of filming outside and in offices, and at events, but filming inside a mobile home can be challenging as it was important to get the light right and convey the feeling of space inside the models.

“Of course, we have the right, professional equipment so it wasn't an issue that held us up, demonstrated by the fact that we got 158 videos filmed and edited within two weeks!”

Marketing manager at Salop Leisure, Scott Higgins, said the videos had been a success, already resulting in increased sales.

He said: “Working with Positive Advertising, we came up with the idea of filming all of our stock so customers searching on our website would see exactly what we can offer.

“With over 150 items we knew this was going to be a difficult task and were not sure if it could be done within our budget. Unbelievably, 7video managed to film and edit all 158 films in just two weeks and within budget.

“As a result, we have seen our online sales increase and the customer feedback has been fantastic. It has really shown us the power of video as a selling tool and we'll be working with 7video again in the future to that end. “

The team at 7video not only create and edit the videos they produce, but also upload them to YouTube for clients who can even have their own YouTube channel.